Irina Sychov (ISHA)
Founder of ANIMA, Expert in Voice Skills, Pitching and Public Speaking
With a unique fusion of creative prowess and sharp business acumen, Irina Sychov (ISHA) holds a distinctive position in the industry. Known as the first Russian-speaking contestant on the esteemed British show, X Factor, she won hearts with her charismatic performances, leaving a lasting impression on both the audience and renowned judges, including the typically stern Simon Cowell.
Following her X Factor journey, Irina excelled as the Vice President of Global Music Development at Dialogue Key and a creative producer. Her exceptional abilities enabled her to cultivate influential collaborations with leading cultural organizations, multinational corporate brands, and record labels, effectively blending creativity, experience, and leadership. Notably, she led a company to a successful IPO in 2020, a testament to her business acumen and strategic leadership skills.
Today, Irina leverages her creative and business prowess in her venture, ANIMA. Based in the US, ANIMA is a community purpose-built to empower female founders. It offers an environment where women can express themselves authentically, harness the power of public speaking, share groundbreaking ideas, promote their businesses, and connect with like-minded individuals.
With a strong emphasis on self-expression and public speaking, ANIMA stands as a space dedicated to fostering collaborations and designing influential partner programs. Through ANIMA, Irina’s mission is to help every woman unleash her inner potential and bring her visions to reality.