Daniel Alarik

Daniel Alarik was born in Anaheim California in 1982 and grew up in Chicagoland. After graduating from High School in 2000, Daniel left for training with the US Army. After two deployments, he played football while attending a local college while working as a personal trainer. Becoming a Drill Sergeant was a major event in his life, and he was fortunate enough to train nearly 2,000 infantrymen with the US Army at Fort Benning, GA, afterwards he started his next adventure. With only $1,200, he made a bunch of t-shirts and drove around in his car for the next 3 years selling and sleeping out of his vehicle until the brand began to gain traction online and through social media. Daniel was the CEO of Grunt Style for 10 years, growing the company from $0 to over $250M in sales, and employed hundreds of military Veterans and American Patriots. Today, Daniel lives in San Antonio, TX with his Wife, Elizabeth, and three children, Ethan (12), Ellie and Eli (both are 1).