She Talks Warriors

Niurka Castaneda grew up in Cuba and comes from a family of entrepreneurs and artists. She is the mom of two incredible kids and has a passion for art, music, reading, travel, photography, and all things positive. Upon immigrating to Miami, she joined and honorably served in the US Military. Today she is a proud Veteran entrepreneur, author, and film/media producer (short movies/TV/ podcast). She is an advocate for Entrepreneurial initiatives and under the umbrella of her company Amor Umbrella, she focuses on education, media and brand awareness to help inspire, ignite and educate other entrepreneurs on their own entrepreneurial journey. She is the Ambassador of Veteran Achieve Business Systems, Director of the Achieve Biz Explosion Conference, and Connect & Collaborate Tampa Chapter Leader. With over 20 years of experience in HR, education, and mental wellness, Sonja is a bold advocate for identity reinvention, resilience, and purpose-driven leadership. As the new SHE Talks City Ambassador for Tampa, she is ready to amplify voices, build sisterhood, and lead women to rise and lead with impact. Through her own healing, Karena developed a love for holistic wellness and now encourages others facing medical challenges to pursue hope and health. She co-owns a gym with her husband, where she mentors and supports the women on their team, helping them grow personally and professionally. She also hosts and organizes women’s gatherings for Bible study and prayer, believing in the importance of mentoring and uplifting the next generation. This year, Karena trained in multiple forms of self-defense with Randy and discovered a new sense of strength and confidence. She now finds joy in helping to create transformative spaces where women can learn to protect themselves and is developing a self-defense accessory designed specifically for women’s safety.